Marketing, Meet Sales

Virtually all of the owners, leaders, directors and managers with whom we talk, tell us, "We're not growing...or not growing as fast as we should."

Many organizations share an overarching problem. Marketing and Sales are disconnected.

Lacking coordination between Marketing and Sales, they touch their customers and prospects inconsistently and sometimes incoherently.

So...how do we help?

We bring marketing and sales together.
Customers tell us we are different...that we go far beyond what one would ever expect from a direct marketing company.

Customers know us as experts in direct marketing. Yes. We do the things for which direct marketing is best known (marketing analytics, PURLs, direct mail, e-mail, data management, surveys, online, etc.). With that, customers say our real genius is in the “whole idea”, marketing and sales together, understanding and connecting the two.

Funny thing ;)… they also seem to love our “Dog on bone” focus on the end goal…To Sell Something.

Drawing on 25 years of backroom marketing experience and 42 years of eyeball-to-eyeball selling experience, TouchPlan Direct recommendations and tactical services come with unique sensitivity to real world sales and marketing execution.

One customer struggles with the “Hedgehog or Fox?” dilemma. For another client “the devil is in the Details” proverb is all too personal. Many customers are frustrated by relentless competitive pressure and yearn for Wide Open Road. Owners, leaders, directors and managers share a range of sales and marketing challenges.

TouchPlanning is a process, through which we help our customers meet those challenges. It is as much strategic as tactical and delivers more meat and potatoes than you would expect - discovery, research, analysis, planning and execution.

Customers like how we get up close, “Thinking and seeing.” They rave about our knack for delivering Wide Open Road ideas and providing critical insight as to what really works.

They tell us we go far beyond what one would ever expect from a direct marketing company.

You’ve read our story…