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  Looking for relief from the gnawing reality that your company or non-profit is under constant competitive pressure and struggles to differentiate itself? Or perhaps your organization is thriving, but you worry about complacency and are hungry for continued success?
Whether you are driven by angst, hunger or some other catalyst, wouldn’t it be “a sigh of relief” and an inspiration to break away from the pack?
Enter Wide Open Road…metaphor for a breakthrough, a unique and profitable path.
It could be as simple as discovering and acting on the essence of why your best customers or donors love you, in “their own words,” as Staples has done with their award winning campaign, “That was Easy!”
Perhaps you will find wide open road by learning how one of your existing offerings serves a previously undiscovered niche i.e. Arm & Hammer baking soda to deodorize refrigerators.
Alternatively, it may be as dramatic as developing and marketing a new product from scratch as Red Bull did when it created the energy drink category.
Big, small or somewhere in between, Wide Open Road thinking, planning and action gives owners, leaders, directors, managers and organizations relief, inspiration and direction.
What’s the bottom line? Your sales and development efforts generate better returns for shareholders and more resources to invest in your stakeholders.
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“Thanks to TouchPlan Direct we have a new ticket sales channel with ‘game changing’ upside sales potential. Their genius is in bringing the package together – from idea inspiration to program design to sales and marketing execution to fulfillment and customer service.
They’ve covered a lot of ground in a short amount of time with this program. We look forward to working closely with TouchPlan Direct going forward.”
Vice-President of Sales & Marketing, longtime Kansas City Non-profit Organization
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